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January 5, 2016

POW DAY – January 13th

Dillon Green

POW DAY IS JANUARY 13TH!

Many souls are refreshed on powder days, the world just seems right when you're lost in that transcendental experience of skiing pow. Snow is our life, it's in our blood, which is why Discrete & Ski Utah partnered with Protect our Winters (POW) to raise overall awareness around environmental accountability. Please join Ski Utah, Protect our Winters and Discrete at both Alta Ski Area and Snowbird Ski and Summer Resort on January 13, 2016 to help raise awareness both locally and globally around climate change.  Why January 13? January 13, 2016 isn't just another winter day. Based on over 50 years of snow data, this is statistically the snowiest day in Utah!
This is truly Utah's POW day. Take action and take public transportation (UTA) or carpool to the mountains. Utah Transit Authority has generously offered complimentary ski bus service to Alta/Snowbird on January 13, 2016 and for those who drive up with four or more skiers/riders in the car will receive preferential parking.

Julian Carr carpooling with Ski Utah Yeti!

Upon arriving at the base of either Alta or Snowbird whether by bus or carpool, POW athletes will hand out custom Discrete POW Day hats to the first 500 skiers and snowboarders who commute the environmentally conscientious way to the mountain.pow-day-hat-header-700w249h-v2

Detailed Schedule of Events:

Where: Alta Ski Area & Snowbird
20120304-snowbird-tramplaza
7:30 - 9:30 AM - Parking lot
Ski Utah/POW/Discrete/Athletes work together to provide priority parking for those who are driving 4+ a car or have used UTA at both Alta and Snowbird. Each person receives a Discrete hat and a raffle ticket for a chance to win a prize during the party on Snowbird's Tram Plaza.
9:00:AM - 1:00 PM - POW Tent
There will be a POW tent at the base of each ski area where guests can sign up to be a POW member. If you sign up you can ski with a POW athlete
3:00 PM - POW Presentation and Giveaways
Chris Steinkamp/ Resort GMs/ POW athletes will present for 5-10 minutes, Ski Utah to then announce raffle winners.
Pass it on, share this page and use #POWDayUT to help spread the good word!



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